Quick answer: SurveyLegend is an online survey platform for people and businesses of all sizes that makes beautiful, on-brand, mobile-first surveys without coding or design skills. It’s our top pick for most businesses, marketers, educators, and organisations that want an easy-to-use, visually engaging survey platform at an affordable price. QuestionPro is a better fit for businesses and organisations that need to run more advanced market research and academic studies. We selected these two tools based on publicly available product information rather than hands-on testing.
Editor’s note: This article is a summary of publicly available product information and verified third-party user reviews. We did not test these platforms ourselves. Rankings and recommendations reflect our editorial assessment and are subjective.
SurveyLegend vs QuestionPro comparison
|
Feature |
SurveyLegend |
QuestionPro |
|
Design |
70+ themes, lots of survey design options |
Research-focused form design |
|
Ease of use |
Drag-and-drop survey builder, AI-powered questions |
More powerful, harder to use at first |
|
Question types |
20+ question types, logic and branching |
Hundreds of survey questions for research |
|
Branding, white-label |
Yes on paid plans |
White-labeling on business and enterprise plans |
|
Mobile experience |
Mobile-first, responsive surveys |
Specialises in surveys on any device |
|
Analytics & AI |
Instant results, AI-powered data analysis and export |
Research analytics and instant results |
|
Integrations |
Google Sheets, Mailchimp, Salesforce, webhooks and API, Zapier |
Business and enterprise tools, hundreds of integrations |
|
Pricing |
Free Starter, paid plans $19/month |
Free Essentials plan (200 responses/survey); paid Advanced from $99/user/month billed annually |
|
Support |
Knowledge base, email support and paid support |
Knowledge base, email support and business onboarding |
SurveyLegend
SurveyLegend is the best tool for most business users. It has enough power built in while staying simple enough to learn quickly. For most people, the drag-and-drop survey builder will provide everything you need to create professional surveys quickly, even if you don’t know how to code. You can also use AI survey creation and AI-powered data analysis to help you get from concept to actionable results much faster.
For businesses, survey logic and branching, 20+ easy-to-use question types, real-time data, and Google Sheets, Mailchimp, Salesforce, webhooks, and API access are all available on the SurveyLegend Features and SurveyLegend Pricing pages. The free plan is called Starter, while Pro plans start at around $19 per month. The downside is that some of the more advanced features are limited to Pro plans, and you can’t take surveys offline.
QuestionPro
QuestionPro is a platform more suited to research professionals. It’s used by universities, researchers, market research companies, and larger organisations to build programs with detailed survey logic, reporting, panel management, stats, and longitudinal (and enterprise-grade admin) features. It takes time (and training) to learn, and it’s built for structured research programmes rather than quick ad-hoc surveys, but it is powerful and allows for serious research, segmentation, and data analysis. The downside is the learning curve and the many advanced features locked to larger (business and enterprise) plans.
Which one is right for you?
Choose SurveyLegend if:
- You need a visually appealing, engaging survey tool
- You’re looking for a simple tool that’s easy for everyone to use
- Many of your respondents will take the survey on their phone
- You’re interested in using AI to assist with survey building and analysis
- You want something relatively affordable to get started with
- You need to gather feedback quickly and don’t need anything too complex from a research perspective
Choose QuestionPro if:
- You’re working on market research
- You need advanced statistical tools
- Making use of research panels is common in your organisation
- Enterprise control is a priority
- Functionality and robust features are more important than visual design
The bottom line
For most businesses, SurveyLegend is the way to go. It delivers a professional-grade survey tool that’s incredibly easy to use, with a lot of bells and whistles under the hood. The visual design experience, the AI, the mobile optimisation, the integrations, and the price point are more than enough to handle survey distribution for almost any size company. QuestionPro is absolutely worth considering for folks who need the most enterprise-friendly, advanced research tool available. But for feedback forms, questionnaires, and polls coming from less specialised teams, like support and success, marketing and sales, or operations, SurveyLegend is the clear winner.
Both tools offer design tips and functionality so that you can create the best possible survey questions according to best practices and make sure they’re mobile-friendly, so you’re covered there regardless of your choice.
FAQs
Is SurveyLegend better than QuestionPro?
For most businesses, yes. They are more design-focused, more user-friendly, and mobile-optimised, whereas QuestionPro is better for research projects.
What is best for research projects?
QuestionPro is more advanced, which makes it best for research projects, particularly academic, scientific, and market research.
Which survey platform can make better-looking surveys?
SurveyLegend. They have more themes and more customisation options. Plus, they’re designed to be mobile-friendly, so your surveys will look great on all screens.
About SurveyLegend: SurveyLegend is an online survey platform for people and businesses of all sizes. Its drag-and-drop builder, 70+ professionally designed themes, 20+ question types, logic and branching, AI survey creation, and real-time analytics let anyone build beautiful, on-brand, mobile-first surveys, forms, and polls without coding or design skills. It holds a 4.4/5 rating across 562 G2 reviews and is used by teams at brands including Lufthansa, Harvard, Airbnb, and Adobe.