For arbitrageurs working in the iGaming vertical, it is important to understand the operating principles of online casinos. Bonus mechanics play a huge role, being responsible for both attracting new users and retaining them
For arbitrageurs working in the iGaming vertical, it is important to understand the operating principles of online casinos. Bonus mechanics play a huge role, being responsible for both attracting new users and retaining and engaging old ones. And by using them you can understand how well a particular casino as mobile app JackpotJill can work with players, but for this you need to know the essence.
But first, what are bonuses? Bonuses are “goodies” for players from the casino side. They can be represented by money, points or free spins (free games), and are designed to stimulate users. Bonuses are conventionally divided into two types: deposit and no deposit. The first ones are issued for the player depositing money into the account, and the second ones do not require spending on his part.
Today we will briefly look at the main types of bonuses in online casinos.
📝 Registration Bonus An extremely popular mechanic, the registration bonus is issued – surprisingly, but true – after registering at the casino. This bonus serves two purposes: firstly, it encourages players to share personal information so that they can be contacted, and secondly, to start playing and spend their bonus. The same category can conditionally include bonuses for filling out data, confirming email and downloading an application. In all of these cases, the bonus is given in exchange for information and/or facilitation of communication with the player.
💰 Deposit Bonus The point of this bonus is to encourage the player to deposit their money. Depending on how much the user deposited into the account, he is usually given a percentage of this amount; less often, a certain number of free spins. The deposit bonus is a favorite feature of the casino, because it is tied to the receipt of money. As a rule, casinos give bonuses for most deposits, but the bonus for the first deposit often exceeds the bonuses for subsequent deposits.
There is a common exception to this rule – below.
♻ Reload Bonus Also known as simply a reload bonus, this bonus is aimed at players who have not made deposits or visited the casino for a long time. The reload is limited in time and gives the user a bonus for returning – usually in the form of an improved deposit bonus or good old free spins. Also, a reload bonus is often used as an incentive for regular players. In such cases, it is issued for regular deposits and visits to the casino website, which, again, helps to ensure that players return as often as possible.
📉 Losing Bonus It sounds counterintuitive, but it works like a charm. It is not profitable for a casino to lose players, and losing users can leave the site forever – and this is what bonuses for losing prevent. After a loss, the player receives a small cashback or free spins to compensate for the loss.
Cashback is often tied to the player’s activity, since the casino is least interested in losing its regulars. The more often a user plays in a given casino, the greater the percentage of cashback he receives after a loss.
✨ Incentive bonus Casino favorites are users who play big. Those who make big bets or deposit a lot of money enjoy special privileges: any casino has separate VIP managers and VIP programs designed specifically for high rollers and encouraging them to continue playing. High rollers often receive particularly attractive deposit bonuses, as well as free top-ups, free spins and other benefits such as fast withdrawals and personal managers in addition to the bonuses.
