One of Earnity’s goals is to help users filter out the social media noise and create a safe, trusting community where people can focus on crypto and project fundamentals instead of spending their precious time tuned to the loudest voice in the market.
Ultimately, Dan Schatt and Domenic Carosa, Earnity’s executives, aim for their company to be the highest quality social crypto platform to help make sense of the future of finance. In this regard, Earnity truly is a social-first company.
But what is a “social-first” company?
A social-first company is a business that prioritizes social media interactions and engagement over all other forms of communication, such as providing customer service through social media channels, actively promoting the company’s brand and products on social media platforms, and more.
There are many reasons businesses may choose to adopt a social-first approach. For one, social media is a powerful communications tool that can help companies reach a large number of people quickly and easily. Moreover, social media platforms provide businesses with valuable data that can help them better understand their customers and target them with more relevant marketing messages.
Finally, social media is a cost-effective way for businesses to connect with their customers and build relationships. By providing engaging content and responding to customer inquiries promptly, companies can create a solid social media presence that can help drive sales and encourage customer loyalty.
There are also a number of advantages to joining a social-first company, such as Dan Schatt and Domenic Carosa’s Earnity. A perfect example of this is that there are very few barriers to entry. Social media platforms are free to use, and businesses can quickly and easily create accounts on most platforms. Additionally, social media platforms provide an excellent way for businesses to connect with their customers and potential future patrons.